Privacy Policy

Privacy Policy – [WEBSITE_URL]

Last updated: [DATE]

1. Data Controller and Contact

Data Controller: [COMPANY_NAME]
Address: [COMPANY_ADDRESS]
CVR No.: [CVR_NUMBER]
Phone: [PHONE_NUMBER]
Email: [CONTACT_EMAIL]

If you have questions about this Privacy Policy or our processing of personal data, you can contact us at the email above.

Data Protection Officer (if applicable): [DPO_NAME_AND_CONTACT_OR_WRITE “Not appointed”]

2. What This Policy Covers

This Privacy Policy explains how we collect and process personal data when you use our website, create an account, place an order (course/ticket), contact us, or sign up for marketing communications.

3. Categories of Personal Data We Collect

• Identity and contact data: name, email, phone number, billing address (and other details you provide).
• Order and payment data: order details, invoices/receipts, payment status (note: we do not store full card details; payment is handled by our payment provider).
• Account data: username, password (stored as a secure hash), preferences.
• Communication data: messages you send to us, customer service correspondence.
• Technical and usage data: IP address, device/browser info, logs, website interactions.
• Marketing data: newsletter subscription status and marketing preferences.

4. Purposes and Legal Bases (GDPR)

We process your personal data for the following purposes and under the following legal bases:

• To provide and manage purchases (course/ticket orders): processing orders, sending confirmations, administering attendance lists and practical information.
  Legal basis: performance of a contract (GDPR Art. 6(1)(b)). :contentReference[oaicite:1]{index=1}
• To handle payments and prevent fraud: payment verification, chargeback handling, security checks.
  Legal basis: performance of a contract (Art. 6(1)(b)) and/or legitimate interests (Art. 6(1)(f)). :contentReference[oaicite:2]{index=2}
• To comply with legal obligations: bookkeeping/accounting documentation and regulatory requirements.
  Legal basis: legal obligation (Art. 6(1)(c)). :contentReference[oaicite:3]{index=3}
• Customer service and communications: responding to inquiries and requests.
  Legal basis: legitimate interests (Art. 6(1)(f)) and/or contract (Art. 6(1)(b)). :contentReference[oaicite:4]{index=4}
• Marketing (newsletter, promotions): sending marketing messages where you have opted in and can opt out at any time.
  Legal basis: consent (Art. 6(1)(a)) and marketing rules applicable in Denmark. :contentReference[oaicite:5]{index=5}
• Analytics and website improvement: measuring traffic, improving site functionality and user experience.
  Legal basis: legitimate interests (Art. 6(1)(f)) and/or consent for non-essential cookies (see Section 8). :contentReference[oaicite:6]{index=6}

5. Who We Share Data With (Recipients / Processors)

We do not sell or rent your personal data. We may share data with trusted service providers (data processors) only to the extent necessary to operate the webshop and provide services, such as:

• Payment providers (to process card payments and refunds): [PAYMENT_PROVIDER_NAMES].
• Hosting / IT providers (to host and secure the website): [HOSTING_PROVIDER].
• Email/newsletter provider (if used): [EMAIL_MARKETING_PROVIDER].
• Analytics provider (if used): [ANALYTICS_PROVIDER].
• Accountant / bookkeeping provider (if used): [ACCOUNTING_PROVIDER].

We only use processors that provide appropriate guarantees and we have data processing agreements in place where required. :contentReference[oaicite:7]{index=7}

6. Transfers Outside the EU/EEA

Some service providers may process personal data outside the EU/EEA. Where this happens, we ensure an appropriate transfer mechanism is used (e.g., adequacy decision or Standard Contractual Clauses) and suitable safeguards are implemented.

7. Retention (How Long We Keep Data)

We keep personal data only as long as necessary for the purposes described above, including legal requirements. Typical retention periods include:

• Order and accounting records: retained for [X] years in accordance with applicable accounting/tax rules.
• Customer service communications: retained for up to [X] months/years depending on the matter.
• Marketing consent records: retained as long as you are subscribed and for a reasonable period thereafter to document consent.
• Cookies/analytics data: see Section 8 (Cookie settings) and provider retention settings.

8. Cookies and Similar Technologies

We use cookies and similar technologies to ensure website functionality, remember preferences, and (if you consent) for statistics/marketing. Non-essential cookies are used only if you give consent through our cookie banner/settings.

You can change or withdraw cookie consent at any time via: [COOKIE_SETTINGS_LINK_OR_INSTRUCTIONS].

9. Marketing and Unsubscribe

If you sign up for our newsletter or marketing messages, you can unsubscribe at any time by using the unsubscribe link in each email or by contacting us at [CONTACT_EMAIL].

10. Your Rights

Under GDPR, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion (where applicable)
• Request restriction of processing
• Object to processing based on legitimate interests
• Data portability (where applicable)
• Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at [CONTACT_EMAIL]. :contentReference[oaicite:8]{index=8}

11. Right to Lodge a Complaint (Datatilsynet)

You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe our processing of your personal data violates data protection law. :contentReference[oaicite:9]{index=9}

12. Security

We use appropriate technical and organisational security measures to protect personal data, including access control, encryption (e.g., SSL/TLS), and secure hosting practices.

13. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies separately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on the website and will be marked with the “Last updated” date above.